Being frustrated with the regular “feminine” promoted and design lip balm on the market, Chapfix ($3) creator, Alex Fogelson, set out to design a masculine alternative.
They Say: “Crafted to soothe and protect lips with SPF15, beeswax and other beneficial ingredients.”
The Package: Designed with his audience in mind, Alex created a small, slim, bullet like packaging. The angled lid and side grips allow men to slip the balm in and out of their pockets with ease. He wanted to create a balm, rather your pants are slim or not, when you walk, you do not see a bulge in your pocket.
We Say: We like everything down to the color of the packaging. The colors are basic yet masculine. The red, black, and white, reminds us of a power suit or the mafia (maybe that is why we thought of a bullet). The size was just right for us. It laid flat in the “fob pocket” of our jeans. The petroleum-free formula, packed with aloe vera and Vitamin E, left our lips moisturized with just a small amount. We had a few women test that for us. The mint infused flavor, really grabbed us. It was strong and long lasting, but not overbearing.