As a child I remember watching my grandfather splash cologne out of a tan and red bottle onto his body, and having a sense of enjoyment when he smelled himself. Did I enjoy the smell personally? I can’t remember but I never forgot the name on the bottle. Since 1938 the Old Spice brand has gone through some drastic and beneficial changes with revamping their image within the men’s fragrance and grooming industry. Old Spice brought on a couple of celebrities to be the spokesman for their various product lines.
Below are two of my favorite commercials featuring smooth talking Isaiah Mustafa on a horse, and action star Terry Crews playing the drums while flexing his chest and bicep muscles.
Along with adding new celebs and commercials their skincare line has scientifically improved by including more odor fighting products to help men stay fresh and dry throughout their day.
Following their successful 2010 Fresh Collection the team made something “fresher.” The Fresher Collection was inspired by the environment all “real men” love…the great outdoors. Why the great outdoors? In a recent study Old Spice teamed with Innerscope Research to conducted a battery of tests on 100 males, aged 18 to 34 years old. The researchers were able to compare the emotional response of smelling Fresher Collection scents to those found in nature, as well as to blank and neutral scents. Respondents also rated the Fresher Collection scents in terms of their masculinity and their power to conjure images of nature. The collection adds three new masculine scents inspired by the freshest ingredients in nature. Each with descriptive names paired with scents you know and can place – Timber, Amber and Citron. Here is a quick breakdown of the latest scents:
- Timber – Herbal base notes complimented by fresher scents of woody timber and leafy mint.
- Amber – A combination of oriental and gourmand base notes with hints of seaberry, amber and molasses.
- Citron – Green base notes with an invigorating mixture of citrus, lemongrass and sandalwood finishing scents.
They Say: The new Old Spice Fresher Collection, harnessed nature’s power for a new lineup of scents that helps guys smell manlier and fresher than the great outdoors. The lineup of nature-scented anti-perspirant/deodorants features Procter & Gamble’s proprietary odor fighting donut technology which release bursts of fresh scent when sweat occurs and also traps any odor that may form.
The Test: For a week I tested out both the Timber body wash and the Amber scented deodorant. I’ll begin with the body wash.
Timber Body Wash Test
Due to my past experiences with fragrance based body washes, I wasn’t expecting anything amazing. However, I was fairly impressed with the strong fragrant reminder of nature that came out of the bottle wash. The liquid wash gave off a great woody scent, while the body spray gave the woody-mint fragrance a longer presence outside of the shower. One thing I would have liked the body wash to do was to provide more moisture for my skin. I find this to be a common trend when it comes to body washes. While my skin wasn’t extremely dry from the Timber wash, a strong balance of fragrance and moisture inside the body wash, it would make this product perfect.
Amber Deodorant Test
Since I am fairly active person throughout the day, I need a deodorant that will keep up with me and keep me dry. This deodorant really impressed me. I am a sucker for all things sandalwood, I went with the Amber scented solid stick. This deodorant left my underarms extremely dry each day it was applied. The biggest surprise was that it didn’t leave behind that flaky white paste other deodorants tend to so on your undershirt. I found rather interesting that Old Spice starting to add these odor fighting “donuts” (yes, they call them donuts) into their product line. The Old Spice BCD technology features a patented recurring molecule with an empty core that absorbs fragrance as antiperspirant/deodorant dries on the skin. As a guy sweats, a fresh fragrance is pushed out of the core releasing bursts. Below is a cooler way to scientifically explain this:
We say: The common problem most companies face that have been around as long as Old Spice is, finding ways to remain fresh and relevant. For Old Spice this is far from a concern. The fresher collection is a solid collection with the potential to stand at the top of the industry. The deodorants are a must have in your arsenal of grooming products, and the body wash could use more moisturizing elements to it but it is still a good body wash overall. We will always have the core cologne and aftershave from Old Spice that our grandparents splashed on their face and body, but at least now we have a wide range of fragrances and deodorants for the 18-34 year old man to express their individuality. As the brand continues to expand I believe including more scientific technology such as their “odor fighting donuts,” will not only attract new customers, but turn them into long lasting loyal customers.
Disclosure: This post was sponsored by Old Spice. The views and opinions expressed are solely the author’s own and do not express the views or opinions of the Old Spice brand.