Gents Among Men

Look Good, Live Well

Sean John 3 AM cologne / “Anything Can Happen.”

Sean John 3 AM cologne / “Anything Can Happen.”

“Anything can happen at 3 AM.”


For most people the only thing happening for them is falling deep into their third REM cycle, but for the HIGHLY motivated and successful, 3 AM is the start of their day. For Sean “Diddy” Combs 3 AM is the title of his brand new dangerously addictive cologne. 

After a few years’ hiatus from his highly successful debut fragrance, Unforgivable, the “Bad Boy” CEO is back with this Spring/Summer appropriate scent. This sexy, spicy cologne contains the follow aromatic notes: 


Bergamot, mandarin orange and cardamom


Geranium, orange blossom and fig leaf


Tonic water and leather 

Sean John’s latest 3 AM cologne is full of confidence and seduction, the perfect combination for anything to happen past 2:59 am. 

Still don’t have an idea of what can happen at 3 AM? Well the beautiful, Cassidy and Mr. Sean John demonstrates exactly what can go down in this BANNED for television 3 AM commercial. In his own words Diddy explain to what he felt the 3 AM concept and video means to him, “It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”

Photo credit 

Alex Sanchez // @Zander_x