When the public speaks, you must listen.
And when the clientele consists of investment bankers, brokers and realtors all expressing a consistent need for a product, you pay closer attention. Joe Marchesi, co-founder of Truman’s Gentlemen’s Groomers, developed the “Truman’s Grooming” line based on those exact concerns and frustrations of his clients.
In celebration of their product launch, I attended Truman’s Gentlemen’s Groomer’s, “Protect + Clean + Control = Summer Knockout” event and spoke with Joe over a glass of, Broken Shed Vodka, to achieve better understanding of the product and find out why—after 7 years in the business—they decided to create a three-product grooming line.
“We don’t want to overwhelm men by adding a lot of time to their grooming regimen or throwing a bunch of new products at them,” Marchesi told me. “It’s about giving a man streamlined tools and professional guidance to do things the right way so he can see real results.”
The essentials of the line are simplistic and straightforward: it includes a shave cream (the “Protector”), double duty shampoo (the “Cleaner”), and a control paste (the “Finisher”). The products are all formulated with proprietary blends of naturally derived ingredients—essential oils, bio-marine extracts and pro-Vitamins—to help eliminate razor burn, promote healthy clean hair, and hold hair in place without adding weight. The products give you the same professional grooming result at home as the ones you leave with at their various locations.
The Truman’s Line will make the perfect Father’s Day gift, as well as a new staple for your grooming essentials.
*The namesake collection is now exclusively available nationwide at www.trumans-nyc.com as well as at both salon locations in NYC.