Since the first jacket was produce in 1970 by Leon-Claude Duhamel, the K-WAY brand always focused on function as well as fashion. Today the brand still involves the new fabrics, summer styles and colors to reach the modern day audience. We recently worked with K-WAY to introduce the brand to our audience in a way MOST people aren’t use to seeing the jackets.
We teamed up with photographer, Cochrane Williams to assist in the direction for the shoot.
“I wanted show how the K-WAY jackets aren’t only to be worn in the rain, but a go to light-weight jacket for your travels and the nice spot of color to add to your wardrobe.” – Cochrane Williams
First day of our weekend in K-WAY experience, Mr. Williams and Mr. Riojas took to the streets of NYC. Using the city as his canvas, Mr. Williams added the bright hue of the ‘Claude’ jacket to give the rustic vision of city a splash of color.
The last day of our experience K-WAY, we traveled through Central Park to get to a meeting and realized the natural scenery was the perfect contrast for the jackets. Using the leaves and elements of the nature the jackets manage to stand out on its own.
We stand out as individuals so why should we wear our K-WAY jackets the same?
All the K-WAY jackets can be found on their website and look for more Gents x K-WAY collaborations.