Jack Purcell | The New Classic

– Jay Gatsby

While the Great Jay Gatsby portrayed to be many things in his fictitious life, the one thing we was right about was repeating the past. The past always has a way of reinventing itself. If you observe everything regarding clothing, music, those retro sneakers, and uncalled for Hollywood reboots, the past always comes back around. Since its historic debut in 1935, the Jack Purcell sneaker has gone through only two revisions, and has become to be a fashion staple icon. Now the Converse brand is taking the classic sneaker and giving it an modernized upgrade. Converse launched the NEW Jack Purcell Signature sneaker, and while the appearance seems to be the same as the original at first glance, there are subtle yet noticeable details that are added to the sneaker. I was able to meet and speak with the Converse team for a brief history lesson and run through of details for the new classic.

Signature Sneaker Details:

Two ply duck canvas inspired by Army specifications for added strength and durability
Cotton lace with plastic tip and a reinforced no-slip canvas heel counter elevates overall durability
Two piece molded foxing construction with streamlined toecap and lightweight herringbone outsole delivers a modern look
Premium detailing such as durable polished aluminum eyelets and wider heel stay displays craftsmanship in the construction
Winged tongue and duck canvas eyerow create a seamless inner forefoot, adding durability in a high friction place
Ortholite footbed with imbedded Nike Zoom Air Technology and the open weave forefoot made with soft cotton and leather, provide more breathability and mobility over long periods of wear
Signature two-piece Jack Purcell smile construction in Converse blue, signature embroidered tongue, outsole logo, heel logo, and inner signature label provide the most classic expression of the iconic logo treatments

The new Converse Jack Purcell Signature sneaker is the absolute result of a truly premium and modern offering for today’s consumer. Our attention to detail in each product benefit, such as the herringbone patterned sole and the two-piece Jack Purcell smile, created a product derived from modern craftsmanship and versatility. – John Heinrich | Converse Jack Purcell Senior Designer

At a price point of $95 Converse is now placing the classic sneaker in the “luxury” category of footwear. Given the new included technology and comfort, it does not seem unrealistic or unreasonable for consumers like myself to spend the extra money on quality, because at the end of the day quality over quantity is what really matters right?

Photo credit: Max Twitty for Gents Among Men